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Swarovski is well-known as a luxury brand throughout the world. The Austria-based
company is famous for its precision-cut crystals, figurines, jewelry, handbags, chandeliers
and home decor items. Not so well-known is the fact that the Swarovski Group also
includes companies that make abrasive and cutting tools, reflective road markings
and optical instruments, such as binoculars and scopes.
The Swarovski company was started in 1895 by Daniel Swarovski, son of a Bohemian
glass cutter, after he had patented an electric cutting machine to produce precision-cut
glass. Until his invention, the glass-cutting process was done by hand.
Swarovski’s figurines are much sought after as collectibles and their jewelry, handbags and accessories are highly desired luxury items. Their Crystallized Elements are used extensively in jewelry, fashion accessories and decorative items.
No other crystal can compare to Swarovski crystals. Swarovski’s precision cutting process creates an unmatched uniformity, clarity and brilliance in their crystals. Placed side by side with other crystal brands, the difference is unmistakable.
Jewelry made by Swarovski is sold under their own brand name and it is high end jewelry. However, Swarovski makes available a line of their crystals for other jewelry makers and artisans. This line of their crystal components is called Swarovski Elements. This allows artisans to design affordable jewelry with all the sparkle and brilliance of Swarovski, yet at lower prices than Swarovski’s own line of jewelry accessories.
Swarovski Elements crystals are produced in many colors, sizes, shapes and forms. New shapes and colors are continually developed. Some of the crystals are finished with metallic chemical coatings to create various effects. The Aurora Borealis (AB) finish creates a rainbow oil slick effect on part of the crystal’s surface or can be applied to the entire crystal and designated as AB2X. Other finishes include Volcano, Aurum and Dorado.
Swarovski Crystal Pearls are an innovative alternative to genuine pearls. Their unique
process involves applying layers of a pearl-like coating, developed by Swarovski,
to a crystal core and results in a glowing finished product difficult to distinguish
from a genuine cultured pearl.
In the world of jewelry and fashion, the Swarovski name is synonymous with glamour
and elegance. The company’s precision-cutting process creates the most perfect crystal
imaginable and Swarovski crystals are unsurpassed in brilliance, clarity and radiance.
This is likely to remain true for the foreseeable future, as the details of their
processes are well-guarded secrets.
To learn more about the company, visit their official website at www.swarovski.com. You can also visit www.brand.swarovski.com to learn more about the innovative Crystallized Elements division.
ABOUT SWAROVSKI: WORLD-